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Super Bowl LVII: A Victory for Out-of-Home Advertising

Super Bowl LVII: A Victory for Out-of-Home Advertising

Feb 20, 2023

Vehicles wrapped by mobilads delivered over 50 million impressions over the weeks leading into and during Super Bowl Week in the Phoenix DMA

Mobility Advertising Introduces Vehicle Wrap Standardization to the Out-of-Home Advertising Industry

Mobility Advertising Introduces Vehicle Wrap Standardization to the Out-of-Home Advertising Industry

Jan 13, 2023

Today, key players in mobility advertising have joined together for the first time ever to create a standard taxonomy and naming structure for a well-established media format.

Driving Out of the Impression Depression

Driving Out of the Impression Depression

Dec 13, 2022

The advertising market might have entered an "impression recession," but Out of Home (OOH) - and wrapped rideshare transportation in particular — offers a way out.

Dynamic Event-Based Advertising: Blitz a Targeted Location with Impossible-To-Ignore Ads

Dynamic Event-Based Advertising: Blitz a Targeted Location with Impossible-To-Ignore Ads

May 19, 2022

A mobilads Blitz campaign is a short-burst, micro-targeted, multiple-vehicle ad wrap, a ‘swarming event’ choreographed to arrive, surround, and dominate a specific location.

Measuring Mobile Impressions: The Past and The Future

Measuring Mobile Impressions: The Past and The Future

Dec 18, 2020

Many startups in the Out-Of-Home (OOH) industry, and the third-party partners they use to measure campaign performance, boast about having best-in-class advertising technology and measurement capabilities. We took an unconventional approach.

Adapting Your OOH Game Plan with Street-Level Media

Adapting Your OOH Game Plan with Street-Level Media

Oct 13, 2020

The global pandemic continues to shape a new normal, and it's hard to find a sector of the economy that hasn't changed in some way. But what does the new normal mean for outdoor media as we lean into 2021?

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