Vehicles wrapped by mobilads delivered over 50 million impressions over the weeks leading into and during Super Bowl Week in the Phoenix DMA
Today, key players in mobility advertising have joined together for the first time ever to create a standard taxonomy and naming structure for a well-established media format.
The advertising market might have entered an "impression recession," but Out of Home (OOH) - and wrapped rideshare transportation in particular — offers a way out.
A mobilads Blitz campaign is a short-burst, micro-targeted, multiple-vehicle ad wrap, a ‘swarming event’ choreographed to arrive, surround, and dominate a specific location.
Many startups in the Out-Of-Home (OOH) industry, and the third-party partners they use to measure campaign performance, boast about having best-in-class advertising technology and measurement capabilities. We took an unconventional approach.
The global pandemic continues to shape a new normal, and it's hard to find a sector of the economy that hasn't changed in some way. But what does the new normal mean for outdoor media as we lean into 2021?