October 13, 2020
The global pandemic continues to shape a new normal, and it's hard to find a sector of the economy that hasn't changed in some way. But what does the new normal mean for outdoor media as we lean into 2021?
June 29, 2020
As the economy begins to reopen in the wake of the coronavirus pandemic, now is the time to put your foot on the gas. Get your business back online. Put resources behind your advertising strategy. Reach your target audience with more accuracy and precision than ever.
April 15, 2020
The impact of the COVID-19 pandemic has affected every single person across the globe. Here at our home base in New York City, with over 11,000 related deaths, it's more vital than ever to spread the message around social distancing and self-isolation to protect individuals and the people around them.
April 7, 2020
There's no question that COVID-19 has brought several industries to a near standstill, and we're still seeing its global impact change on a daily basis. The pandemic has brought up important questions for businesses of all kinds — especially an industry like Out-Of-Home (OOH) advertising.
September 4, 2019
Calculating ROI and attributing value to an Out Of Home (OOH) advertising campaign, such as billboards or car wraps, requires billions of data points from mobile location data. One of the most challenging problems to overcome when working with mobile location data is developing accurate exposed and unexposed groups. Those challenges mean that it is not always possible to determine causality from the information that we have.
August 18, 2019
The main problem with billboard advertising is that they are fixed in place. Except for a few, costly placements, your billboard will spend a lot of the time attracting very little attention, and some of the time drawing a lot of attention.
August 2, 2019
Since the launch of mobilads, I've learned a thing or two about the out-of-home (OOH) advertising industry.
August 1, 2019
Serverless has been around for a few years. It is not a brand new idea, but it is a new way of thinking about building applications.
July 24, 2019
Determining the impact of an advertising campaign is hard.
July 16, 2019
Since I left my career in banking 4 years ago, I’ve learned a thing or two about working at early-stage startups.