Recent posts
Did You See That? With the mobilads Creative Process, the Answer is Yes
July 24, 2023
The mobilads team has delivered hundreds of powerful campaigns for some of America’s leading brands and ad agencies by seamlessly and economically converting brand messaging from their digital, print, video, or billboard executions to our new, dynamic form of OOH. Let’s peek behind the scenes at the why and how of this effort.
Take Your Brand on Holiday and Ride the "Revenge Travel" Wave
June 19, 2023
"Revenge travel" is booming after several years of pandemic lockdowns and limitations, and travelers with high disposable income are traveling for longer stays and more frequently. And not only are people traveling more, but they are also exploring new ways to spend their money. According to Skyscanner, three-quarters (77%) of those surveyed said they’re planning to spend the same or more on trips than they did in 2022, with almost half (41%) planning to spend more.
Take Your DMA to the Next Level With an Event Marketing Area
May 22, 2023
Designated Market Areas (DMAs) have been used for decades by advertisers to target specific geographic regions where their products are sold. Well, mobilads (mobilads.co) has developed a new way to measure, target, and engage the millions of like-minded consumers who, for a few days, descend upon many of these markets for conferences, sporting events, cultural gatherings and festivals. We call it the Event Marketing Area (EMA). Here’s the scoop.
Simplify Your OOH Strategy to Capture Your Audience
May 1, 2023
Over the past few years, the benefits of decluttering and simplification drew in millions of consumers. They latched onto everything from Marie Kondo’s KonMari method for only keeping things that "spark joy," to the more hardcore Swedish Death Cleaning (or döstädning).
Super Bowl LVII: A Victory for Out-of-Home Advertising
February 20, 2023
Over one million visitors thronged Greater Phoenix over the course of Super Bowl Week 2023, including 67,827 fortunate folks that attended the game. And mobilads was on the scene! On behalf of three major campaigns — He Gets Us, Draft Kings, and The Department of Homeland Security — mobilads deployed over 300 highly noticeable ad-wrapped rideshare vehicles across the DMA, at the airport, blitzing State Farm Stadium in Glendale, and swarming everywhere from Old Town Scottsdale to Downtown Phoenix. Impressions were delivered and impressions were made!
Mobility Advertising Introduces Vehicle Wrap Standardization to the Out-of-Home Advertising Industry
January 13, 2023
January 11, 2023 - Key players in mobility advertising have joined together for the first time ever to create a standard taxonomy and naming structure for a well-established media format. With this announcement, vehicle wraps fall in line with other transit media types to create an industry standard that will be known and bought for years to come.
Driving Out of the Impression Depression
December 13, 2022
Here at mobilads, we’ve seen a big increase in brands seeking out our high-performance wrapped rideshare transportation advertising. It makes sense! While national and local television and digital advertising is declining, a new survey of brand marketers and agencies by BWG Strategy shows that over half of U.S. advertisers expect to invest more in Out of Home (OOH) in 2023. Where is that shift coming from? Social media (31%) and linear TV (25%) represent the top segments that advertisers will shift from to fund greater investment in OOH.
Dynamic Event-Based Advertising: Blitz a Targeted Location with Impossible-To-Ignore Ads
May 19, 2022
After more than two years of disruption, live in-person conferences, concerts, and events of every type are back in full swing. Yay! And when it comes to engaging eager consumers attending these gatherings, there are new, compelling ways to wrap your brand around them. And mobilads knows how to wrap.
Measuring Mobile Impressions: The Past and The Future
December 18, 2020
Many startups in the Out-Of-Home (OOH) industry, and the third-party partners they use to measure campaign performance, boast about having best-in-class advertising technology and measurement capabilities. While some companies have figured it out for stationary billboards, attribution for mobile inventory remains a gray area.